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This web page had the following in the site, "Shapefile Editing and General Mapping by EverlyMap." We saw that the web site stated " Professional Quality GIS Mapping for all experience levels including none! Create, Import , Export , and Edit Shapefiles." It also said " Create and edit composite maps. The term Map is taken here to mean a collection of shapes,. Open rings, filled circles, PhotoMaps,and photographs contained in a single . dgp file which may be displayed together or. Print maps in a customized professional looking format." The header had shapefile as the highest ranking optimized keyword. It is followed by GIS, create shapfile, and edit shapefile which isn't as ranked as highly as shapefile. The next words everlymap.com uses is shapefile editor. free shapefile editor was included and could not be understood by search parsers.